The Most Popular Website Design Techniques

A professional and business generating website is an essential part of online marketing strategy. Creative website design appeals to visitors and draws their attention. For elegant and unique website designing, web designers require a lot of home work at the very first stage. Website communicates with customers on behalf of the company. It represents the entire range of products and services offered by a company in a smart way with the effective balance of design and text. To design a website, designers can follow some techniques that help in creating simple yet amazing website.


Use of contrast color is an ancient technique for website design to catch attention of viewers. High color contrast in thin lines helps in separating various sections of the application. It can be applicable at buttons such as Read More, Click Here, Go, More, etc. to make them attractive and appealing.


Gradient is good for web designing but it must be used with elegance. Subtle and moderate gradients are more preferable for titles, logo, buttons, headlines, backgrounds, etc. to maintain the importance of content throughout the website. It needs a great sense of color palette in the designer.

Color Selection

It is a challenging part of web designing to pick a perfect color palette. To craft a website with decent design, web designers should use maximum four colors. The reason is too many colors hurt the charm and presentation of website layout. For attractive look and feel, artists can play with font to create catchy typos.


Spacing between letters and lines makes a major difference in content readability. Even in designing too, there must be some spacing to make website more effective. The proper spacing creates differentiation between headlines, logos, paragraphs, any many other aspects.

Letter Case

To highlight important aspects, web designers can use uppercase. Part of it, smartly used uppercase and lowercase in letters help in driving attention of site visitors through different presentations. Along with content area, this technique can be used with menu, promotional offers, banner content, and so on.


Technically, this is a complicated web designing technique to implement. It is about to smoothen edges of different aspects of web pages to give an attractive look to the website. It is an HTML text presented as an image. Some web browsers and operating systems smoothen the HTML text automatically. However, generally HTML text doesn’t require anti-aliasing.

Keep Design Imperfect

Sometimes imperfection gives a natural touch to website design. In web designing world, perfection and imperfection depend on the viewer’s perspective. These days, it is a popular trend to keep the design messy and old-fashioned to create unique effect on visitors.


Blur effect is used to highlight any portion, make something stand out more or less, disappear any aspect, etc. on the website. When blurring is applied at the foreground and background, it gives a completely outstanding look to a website. To drive customer attention as an important part, web designers can use blur at the rest of the party.


In making an effective website design, alignment plays a major role. Text, design, buttons, menu-bar, banners, header, footer, content, etc. must have proper and in-line alignment. Appropriate alignment generates a memorable effect and makes the website more interactive.


When there are lots of stuff to present on the single page, trimming technique is very useful for web designing. Trim all unnecessary aspects of website for decent and stylish front-end display. Highlight essential things by setting them in an attractive manner and keeping other unnecessary items at least priority.

Employ these techniques at the time of web designing to generate a catchy corporate website with professional and conceptual presentation. Need professional guidance? We are always there to help you. Connect with us today to get free consultation on implementing these techniques into your website.